Professional Diploma In Digital Marketing


Duration :
1 Year


Program Features

Highlights:

  • The one-year program focuses on creating well-rounded digitally savvy marketers who can blend both strategy & organisational design to create customer impact and scalable execution.
  • Effectively transform digital businesses and apply marketing concepts in the digital framework.
  • Conceptualise and create digital strategies across touchpoints– Search, Social, Display, Mobile and Ivideos.
  • Empowers you to think strategically and not just tactically.
  • Familiarises you with the changing digital landscape and understand consumers through a digital lens
  • Designed to provide a better understanding of building consumer loyalty digitally and driving brand advocacy.
  • Designed to help you create digital communication and content strategies.
  • Recognise emerging trends and technologies like Programmatic Ad Buying, Chatbot, Digital Wallets and Marketing Automation.
  • Explore tools like Google AdWords, Google Analytics, Facebook and Instagram Advertising, YouTube and Video Marketing, ORM & CRM tools etc.
  • Implement digital campaigns in a simulated environment for hands-on learning.

Outcomes:  

  • Create marketing strategies, which include defining goals, planning, analysing, developing, implementing and evaluating plans to achieve business goals
  • Optimise search advertising campaigns, with a special focus on Google AdWords for end-to-end campaign management.
  • Build effective strategies across social media platforms (Facebook, Twitter, Instagram and LinkedIn) to engage new and existing audiences whilst achieving business goals.
  • Build strategies for omnichannel marketing and integrate with CRM and email tools.
  • Leverage 1st and 3rd party data and use analytic tools to meet marketing and business goals.
  • Implement new media buying methods like programmatic ad buying, real-time bidding etc.

The Stukent Edge::  

  • Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
  • Stay Current: Curriculum updated to include industry developments every six months.
  • Lifetime access: Get a lifetime right to use the course content after you finish the course.

Program Structure


Career Options

Get an edge over the competition with the right tools and resources, to build a sustainable and profitable business. The program prepares you to take up various roles such as:


Hiring Partners

We have partnered with various multinational companies, corporations and start-ups to offer opportunities to students who have successfully completed our programs.


Eligibility

  • Bachelor’s Degree in any discipline from recognised University or equivalent degree recognised by AIU
    OR
  • H.S.C plus preferably 2 years of work experience
    OR
  • S.S.C plus 3 years of Diploma recognised by AICTE and preferably 2 years of work experience

Connect

Andheri Center
A 307 BEST Commercial Complex, Next to McDonald's, Opp Railway Station, Andheri (west), Pin - 400058.
Vasai Center
A 201 Royal Shopping Center, Next to Vishal Nagar Police Station, Opp Astha Hospital, Vasai (west), Pin - 401202
Website: www.distanceonline.in
Email
Andheri : icandheriwest@nmims.edu
Vasai : icvasai@nmims.edu
Phone : +91 741 002 5274

Authorised Enrolment Partner
ASB Technologies

As an official Authorised Enrolment Partner of NGA-SCE (NMIMS Global Access School For Continuing Education), we provide logistical support to the students enrolled through their respective centres and assist & facilitate prospective students to take admissions.

Note*: Program delivery remains a prerogative of NGA-SCE alone, ASB Technologies has no role in it.

NGA-SCE Regional Offices



NGA-SCE holds a strong national presence with regional offices in Mumbai, Delhi, Ahmedabad, Navi Mumbai, Pune, Bangalore, Hyderabad, Kolkata & Indore.

  1. Enquire Now